The Most Inspiring Imagery in Rick Perry's New TV Ad

Reporting on Politics and Policy.
Jan. 12 2012 4:35 PM

The Most Inspiring Imagery in Rick Perry's New TV Ad

The fruit of Lucas Baiano's labors is here, in a 60-second clip for Rick Perry's last-chance South Carolina campaign. (Lucas is the twentysomething savant who made Tim Pawlenty into a Michael Bay hero in his 2011 ad campaign -- oh, how I miss it.)

This makes Morning in America look like some podunk Project Vote training video. Where do we even start? With the football player Tebowing under driving rains?Screen shot 2012-01-12 at 3.18.20 PM

How about the iPad2 playing a scene from Rocky, laid on top of Perry's now-sort-of-funny Time magazine cover?

Screen shot 2012-01-12 at 3.18.54 PM

Or the soldiers unfurling a flag, so that we might see its glory?

Screen shot 2012-01-12 at 3.19.05 PM

No, too generic. The video really picks up with the image of the small boy chasing fighter jets with his own wooden toy plane.

Screen shot 2012-01-12 at 3.19.30 PM

We go from the local to the largest image ever seen in a 2012 ad: Only earth, seen from space, can demonstrate how massive Rick Perry's jobs record is.

Screen shot 2012-01-12 at 3.19.20 PM

Any schmuck can travel to space. Perry would do it with a Gadsden flag.

Screen shot 2012-01-12 at 3.19.54 PM

And the Gadsden flag is cool, but nothing fades between frames like the Stars and Stripes.

Screen shot 2012-01-12 at 3.20.24 PM

Have you ever seen Obama smile towards God as the America flag flutters over him? I don't think so. And that's the problem.

David Weigel is a Slate political reporter. 

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