When Are They Gonna Get to the Fireworks Factory?

Weigel
Reporting on Politics and Policy.
Oct. 13 2011 10:55 AM

When Are They Gonna Get to the Fireworks Factory?

Mitt Romney's presidential campaign has rolled out a new web ad today, a continuance of its successful, not-as-easily-parodied-as-Pawlenty's-videos "Obama Isn't Working" series.

It reminded me: Mitt Romney has yet to run a TV ad in the primary or caucus states for 2012. This is a bit of a surprise. Romney's 2008 ad campaign began on February 20, 2007.

Advertisement

His current strength in the polls (strength is a relative term) is baed completely on voter knowledge and earned media, like the presidential debates. Nobody's dropped an anvil on him yet; he hasn't dropped an anvil on anyone else. We must be reaching the end of that interzone now, as Rick Perry contemplates ads against Romney. But neither he nor Romney has piled up the sort of bank account that Romney did in 2007, when he introduced himself to voters with $42.3 million of his own money. For comparison, Romney only raised around $15 million in the last quarter, and Perry raised $17 million.

Why aren't Super PACS filling the gap? Some are trying -- Michele Bachmann had some outside help in Iowa, for all the good that did her. Erin McPike has a good explainer on why Jon Huntsman's clever plan of building support on the side with a Super PAC isn't working. All of this needs to be factored in when predicting who can surge or careen in Iowa or New Hampshire -- nobody's run any ads yet!

David Weigel is a reporter for Bloomberg Politics

TODAY IN SLATE

Technocracy

Forget Oculus Rift

This $25 cardboard box turns your phone into an incredibly fun virtual reality experience.

The Congressional Republican Digging Through Scientists’ Grant Proposals

The 2014 Kansas City Royals Show the Value of Building a Mediocre Baseball Team

The GOP Won’t Win Any Black Votes With Its New “Willie Horton” Ad

Sleater-Kinney Was Once America’s Best Rock Band

Can it be again?

Politics

Smash and Grab

Will competitive Senate contests in Kansas and South Dakota lead to more late-breaking races in future elections?

I Am 25. I Don’t Work at Facebook. My Doctors Want Me to Freeze My Eggs.

These Companies in Japan Are More Than 1,000 Years Old

  News & Politics
The World
Oct. 21 2014 11:40 AM The U.S. Has Spent $7 Billion Fighting the War on Drugs in Afghanistan. It Hasn’t Worked. 
  Business
Moneybox
Oct. 21 2014 1:12 PM The Global Millionaires Club Is Booming and Losing Its Exclusivity
  Life
Atlas Obscura
Oct. 21 2014 12:40 PM Asamkirche: The Rococo Church Where Death Hides in Plain Sight
  Double X
The XX Factor
Oct. 21 2014 1:12 PM George Tiller's Murderer Threatens Another Abortion Doctor, Claims Right of Free Speech
  Slate Plus
Behind the Scenes
Oct. 21 2014 1:02 PM Where Are Slate Plus Members From? This Weird Cartogram Explains. A weird-looking cartogram of Slate Plus memberships by state.
  Arts
Behold
Oct. 21 2014 12:05 PM Same-Sex Couples at Home With Themselves in 1980s America
  Technology
Technology
Oct. 21 2014 10:43 AM Social Networking Didn’t Start at Harvard It really began at a girls’ reform school.
  Health & Science
Climate Desk
Oct. 21 2014 11:53 AM Taking Research for Granted Texas Republican Lamar Smith continues his crusade against independence in science.
  Sports
Sports Nut
Oct. 20 2014 5:09 PM Keepaway, on Three. Ready—Break! On his record-breaking touchdown pass, Peyton Manning couldn’t even leave the celebration to chance.