was better than a lot of people expected
for a critically panned, done-in-a-hurry adaptation of Ayn Rand's novel. The film, made for around $10 million of donations and John Agliaoro's own money, made $1.7 million across 300 theaters, and over the weekend its producers stepped up a campaign to get in booked in more theaters. (It made around $5,600 per screening, indicating a bunch of sell-outs.)
If the film makes enough money, the producers planned to carve the rest of the novel into two sequels. We'll get a better sense soon of whether they're on target. Key to the plan: the "strikers," fans of the film cultivated over an e-mail list, encouraged to tell friends to see the movie and talk about it online. For now, take a look at where the film was playing. Look at all the screenings in "red" America, including multiple shows in Tulsa.
TODAY IN SLATE
More Than Scottish Pride
Scotland’s referendum isn’t about nationalism. It’s about a system that failed, and a new generation looking to take a chance on itself.
What Charles Barkley Gets Wrong About Corporal Punishment and Black Culture
Why Greenland’s “Dark Snow” Should Worry You
Three Talented Actresses in Three Terrible New Shows
Why Do Some People See the Virgin Mary in Grilled Cheese?
The science that explains the human need to find meaning in coincidences.
Happy Constitution Day!
Too bad it’s almost certainly unconstitutional.