Jennifer Haberkorn has a great piece up about the collapse of the Health Information Campaign, which was supposed to raise/spend $25 million per year to promote the Affordable Care Act, and has instead disappeared. But there's nothing mysterious about the lagging popularity of the law. It's an entitlement that doesn't actually offer much yet.
Here's an example. My brother is a track and field star, but he was born with complications and has persistent medical problems. He's graduating from college this year; my family's hope was that the provision of the Affordable Care Act that allows kids to stay on their parents' insurance until they're 26 would take care of him. But my father's company got a waiver for his health care plan, so no dice. And there are thousands of stories like that. How much could they be mitigated by a huge propaganda campaign?