Colbert Pays Tribute to the Tim Pawlenty Web Ad

Reporting on Politics and Policy.
March 23 2011 9:27 AM

Colbert Pays Tribute to the Tim Pawlenty Web Ad

The truest sign that Lucas Baiano's fast-cutting, hyper-dramatic ads for Pawlenty have "made it."

 

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Note the appearance of Katy Perry and the exploding psychic from Scanners; not, too, just how easily the shaky man-talking-at-podium effect has been recreated.

Why is Pawlenty's ad style parodied while similar videos from Sarah Palin and the RGA (the latter also by Baiano) were just remarked upon for a day or two? It's almost too obvious -- it's the contrast between the candidate and the style.

David Weigel is a Slate political reporter.