Palin's Book Tour Sputters

Reporting on Politics and Policy.
Dec. 20 2010 11:11 AM

Palin's Book Tour Sputters

She's going to sell more books than just about any 2012 presidential candidate, unless Deepak Chopra throws his hat in the ring. Let's just admit that. Let's also ask what it means that Sarah Palin's America by Heart is not anywhere close to the hit Going Rogue was. The new book debuted at number 2 on the NYT bestseller list , then fell to 3rd, 5th, and now 8th, which means it's unlikely it will ever get the "#1 New York Times bestseller" badge given to recent hits by David Limbaugh, Michelle Malkin, and Glenn Beck.

Then there's this account from her book signing in Anchorage :

Advertisement
The store was prepared to give out paper wristbands to 1,000 customers, assuring the first 500 they would see Palin. The next 500 had no guarantee; however, fewer than that showed up.
Her show's not doing too bad. Ratings for "Sarah Palin's Alaska," which tumbled after 5 million people watched the premiere, have remained stable at around 3 million. That's about as good as "Mad Men." No one's proposing a John Hamm candidacy, though.
 
Ken Vogel's story on Palin and the mainstream media is required reading here. Normally, when a politician opens up access to the MSM, as has been happening since the election, there's more excitement about him/her. But one of the reasons why Palin was such a phenomenon in 2009 and 2010, and so able to lock down good deals for books and TV, was that she was elusive. At what point does Palin become overexposed, and we learn the limits and real size of her fan base? Maybe we're at that point.

David Weigel is a reporter for Bloomberg Politics

TODAY IN SLATE

Politics

Talking White

Black people’s disdain for “proper English” and academic achievement is a myth.

Hong Kong’s Protesters Are Ridiculously Polite. That’s What Scares Beijing So Much.

The One Fact About Ebola That Should Calm You: It Spreads Slowly

Operation Backbone

How White Boy Rick, a legendary Detroit cocaine dealer, helped the FBI uncover brazen police corruption.

A Jaw-Dropping Political Ad Aimed at Young Women, Apparently

The XX Factor
Oct. 1 2014 4:05 PM Today in GOP Outreach to Women: You Broads Like Wedding Dresses, Right?
Music

How Even an Old Hipster Can Age Gracefully

On their new albums, Leonard Cohen, Robert Plant, and Loudon Wainwright III show three ways.

How Tattoo Parlors Became the Barber Shops of Hipster Neighborhoods

This Gargantuan Wind Farm in Wyoming Would Be the Hoover Dam of the 21st Century

Moneybox
Oct. 1 2014 8:34 AM This Gargantuan Wind Farm in Wyoming Would Be the Hoover Dam of the 21st Century To undertake a massively ambitious energy project, you don’t need the government anymore.
  News & Politics
Politics
Oct. 1 2014 7:26 PM Talking White Black people’s disdain for “proper English” and academic achievement is a myth.
  Business
Buy a Small Business
Oct. 1 2014 11:48 PM Inking the Deal Why tattoo parlors are a great small-business bet.
  Life
Outward
Oct. 1 2014 6:02 PM Facebook Relaxes Its “Real Name” Policy; Drag Queens Celebrate
  Double X
The XX Factor
Oct. 1 2014 5:11 PM Celebrity Feminist Identification Has Reached Peak Meaninglessness
  Slate Plus
Behind the Scenes
Oct. 1 2014 3:24 PM Revelry (and Business) at Mohonk Photos and highlights from Slate’s annual retreat.
  Arts
Brow Beat
Oct. 1 2014 9:39 PM Tom Cruise Dies Over and Over Again in This Edge of Tomorrow Supercut
  Technology
Future Tense
Oct. 1 2014 6:59 PM EU’s Next Digital Commissioner Thinks Keeping Nude Celeb Photos in the Cloud Is “Stupid”
  Health & Science
Science
Oct. 1 2014 4:03 PM Does the Earth Really Have a “Hum”? Yes, but probably not the one you’re thinking.
  Sports
Sports Nut
Oct. 1 2014 5:19 PM Bunt-a-Palooza! How bad was the Kansas City Royals’ bunt-all-the-time strategy in the American League wild-card game?