This should make the people I was out with last night very happy:
Sarah Palin lost almost half of her premiere audience in the second airing of her TLC reality series Sarah Palin's Alaska . On Sunday, the series executive produced by Mark Burnett, drew 3 million viewers. That is down 40% from the 5 million who tuned in for the debut last Sunday. In adults 18-49, Palin averaged 885,000, down 45% and also posted a similar decline, 46%, in adults 25-54.
As Nellie Andreeva reports, this isn't the norm for successful cable shows the way big drop-offs are the norm for blockbuster films. AMC's
The Walking Dead
has shocked everyone (and pleased me) by staying strong around 5 million viewers. There was some conservative red state-beats-blue-state gloating over the fact that Palin's show
had twice the ratings of Mad Men
; it's now got 19 percent higher ratings.