So How Was Your Recovery Summer?

Weigel
Reporting on Politics and Policy.
Sept. 3 2010 8:42 AM

So How Was Your Recovery Summer?

Unemployment, static . Democrats, doomed.

This morning, the Department of Labor announced that the unemployment rate climbed from 9.5 percent in July to 9.6percent in August, as economy-wide lack of demand kept businesses fromhiring new workers. Some economists expected a worse report, and theAugust data offers more evidence of a stall-out in the recovery.

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In retrospect, "Recovery Summer" was an exercise in failed branding of the kind not sen since a giant, smiley-faced banner was draped across the U.S.S. Abraham Lincoln. The flaws in both brands were the same -- the success of both relied on the same strategy that Peter Pan audiences usually employee to resurrect Tinkerbell. In the case of "Recovery Summer," we end it with unemployment almost as high -- 9.6 percent -- as it was one year ago, when it was 9.7 percent.

And the door closes on the Democratic majority.

David Weigel is a reporter for Bloomberg Politics

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