Japan beer gimmicks: Tomato beer and ice caps used to draw younger drinkers.

Tomato Beer, Ice Beer Foam, and Japan’s Many Gimmicks to Court Young Drinkers 

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Aug. 27 2013 8:15 AM

Tomato Beer, Ice Beer Foam, and Japan’s Many Gimmicks to Court Young Drinkers 

Japan beer makers are trying to tackle bad demographic trends with novelties, and the results are mixed.

Video by Reuters. 

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