Japan beer gimmicks: Tomato beer and ice caps used to draw younger drinkers.

Tomato Beer, Ice Beer Foam, and Japan’s Many Gimmicks to Court Young Drinkers 

Trending News Channel
Videos Highlighting The Latest Search Trends.
Aug. 27 2013 8:15 AM

Tomato Beer, Ice Beer Foam, and Japan’s Many Gimmicks to Court Young Drinkers 

Japan beer makers are trying to tackle bad demographic trends with novelties, and the results are mixed.

Video by Reuters. 

Videos curated by Slate staff.

  Slate Plus
Working
March 30 2015 11:32 AM The “How Does a U.N. Official Work?” Transcript What’s it like to manage the U.N.’s Ebola response? Read a transcript of Adam Davidson’s conversation with the assistant secretary-general for field support.