Japan beer gimmicks: Tomato beer and ice caps used to draw younger drinkers.

Tomato Beer, Ice Beer Foam, and Japan’s Many Gimmicks to Court Young Drinkers 

Trending News Channel
Videos Highlighting The Latest Search Trends.
Aug. 27 2013 8:15 AM

Tomato Beer, Ice Beer Foam, and Japan’s Many Gimmicks to Court Young Drinkers 

Japan beer makers are trying to tackle bad demographic trends with novelties, and the results are mixed.

Video by Reuters. 

Videos curated by Slate staff.

  Slate Plus
Hang Up And Listen
Aug. 4 2015 3:40 PM The “Olympics, Here?” Bonus Segment Josh Levin, Mike Pesca, and June Thomas discuss hosting the Olympics in the good ol’ U.S.A.