IPhone swaps in Apple Store: Service offers gift cards for iPhone 4, hoping to bring in customers.

With Just 1 in 5 iPhones Sold in Its Stores, Apple Offers Swaps for the iPhone 4

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Aug. 27 2013 1:49 PM

With Just 1 in 5 iPhones Sold in Its Stores, Apple Offers Swaps for the iPhone 4

Apple is concerned that just 20 percent of iPhones trade hands in Apple Stores—and that could mean the company is missing out on a valuable chance to induct more iPhone users into the full cult of Apple. 

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