Tumblr’s days as an outlet mainly for moody tween photoblogs and GIFs are in the past: With 61 million monthly unique visitors, the durable blogging platform now ranks among the top 10 most popular sites in America.
The latest numbers show Tumblr at No. 9 in the United States, putting it within range of Wikipedia and Amazon. And the site has enjoyed a rapid ascent globally as well, with 168 million unique users monthly, up from 120 million in January of this year. The company’s 26-year-old CEO, David Karp, wrote in a blog post that the stats are “exciting and slightly overwhelming.”
Tumblr’s milestone puts it ahead of glossier rival Pinterest, but it has a long way to go to dethrone its top social competitor, Facebook, which logs 140 million unique users monthly in the United States alone.