Spotify has started beta testing a new browser player, signaling a potential upgrade from its flagship downloaded platform.
The new player will roll out over the next few months for some users before an official debut sometime next year. The Web version not only makes Spotify instantly compatible with more operating systems, it also allows users to access their accounts anywhere, giving seamless access to music no matter the machine.
Spotify hasn’t said if it intends to charge for the Web-only service, but early looks at the beta suggest the innovation might be aimed at converting more of its 15-million active subscribers into paying customers.
Investors, at least, seem bullish on the company’s outlook: Spotify closed another $100 million in funding this week, swelling its valuation to about $3 billion.