For Just $250, Get Rihanna’s New Album With a View Master Featuring … Rihanna

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Oct. 31 2012 4:13 PM

For Just $250, Get Rihanna’s New Album With a View Master Featuring … Rihanna

Who buys CDs anymore? Rihanna is betting her fans do—and that they are willing to pay top dollar for a deluxe version to boot.

The singer’s new record, Unapologetic, will be available in a lofty “Diamonds Executive Platinum Box.” For the not-so-bargain price of $250, fans will be treated to features that include a handwritten note, a USB drive shaped like a credit card, and a View Master featuring glamour shots from the fledgling action star’s latest photo spread.

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Does anyone really want that much Rihanna? The numbers suggest the audience is there. Her last album, last fall’s Talk That Talk, was certified platinum, with more than 1 million copies sold in the United States alone.