Beyoncé and Jay-Z Lose Dubious Battle To Trademark “Blue Ivy”

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Oct. 22 2012 2:36 PM

Beyoncé and Jay-Z Lose Dubious Battle To Trademark “Blue Ivy”

Entertainment super-couple Beyoncé and Jay-Z have lost a court battle to trademark their daughter’s name.

Trademarking “Blue Ivy” was an attempt to prevent businesses from trying to profit off their daughter’s name while enabling them to launch a children’s fashion label using it.

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But the proud parents were unable to secure government protection because of a previous claim. A judge ruled last week that the Boston-based events company Blue Ivy Events, which had been operating under that name since 2009, could keep their name. Even though the company’s founder had to go to court, her website now offers congratulations to Beyoncé and Jay-Z and the tagline “where platinum events are born.”