Teen heartthrob and Rachel Maddow impersonator Justin Bieber is ready to unleash the full force of his new video for the hit single “Boyfriend” on MTV this week after a live sit down introduction with perennial MTV mouthpiece VJ Sway.
Released at the end of March, “Boyfriend” sold a whopping 520,000 copies in its first week—the second highest of all time behind Flo Rida’s “Right Round.” His album Believe will be released later this year.
In a totally necessary pre-music-video preview video posted on MTV.com, Bieber describes the “concept” of the video as “basically just like a bunch of amazing scenes, like a fire scene, like an ice scene, just kinda like bouncing back and forth” as well as “Some great artistic shots, just shots of me smiling.”
The moon man for “Most Artistic Bieber Smile” practically has video director Director X’s (you heard that name right) name on it already.
TODAY IN SLATE
Meet the New Bosses
How the Republicans would run the Senate.
Even by Russian Standards, Moscow’s Anti-War March Was Surprisingly Grim
I Wrote a Novel Envisioning a Nigerian Space Program. Then I Learned Nigeria Actually Has One.
The Best Thing About the People’s Climate March in NYC
Friends Was the Last Purely Pleasurable Sitcom
This Whimsical Driverless Car Imagines Transportation in 2059
Did America Get Fat by Drinking Diet Soda?
A high-profile study points the finger at artificial sweeteners.