Katie Couric’s Good Morning America foil: Sarah Palin on The Today Show

Sarah Palin to Co-host Today Show

Sarah Palin to Co-host Today Show

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April 2 2012 3:28 PM

Sarah Palin to Host Today Show, Proving Morning TV Can’t Possibly Get Worse

(Sarah Palin will be The Today Show's answer to Katie Couric hosting Good Morning America this week. Former Alaska Governor, Sarah Palin addresses the Conservative Political Action Conference (CPAC), at the Marriott Wardman Park Hotel, on February 11, 2012 in Washington, DC.)

Photo by Mark Wilson/Getty Images

If you can’t beat the “lamestream” media and you can’t live without them, join them.

That’s Sarah Palin’s mantra, apparently. The former Alaska Governor has been caught up in the morning show wars, and will co-host NBC’s Today show this week while Katie Couric substitutes for Robin Roberts at ABC’s Good Morning America.


During a phone call that previewed Palin’s appearance, Today show’s Matt Lauer asked Palin if she was reading newspapers to prepare—a joke that recalled Couric’s famous interview with former-vice presidential candidate Sarah Palin, in which Palin’s vague comments about her media diet drew criticism.

The mama grizzly may be more used to delivering comments to conservative supporters than a broad audience, but her booking suggests a battle royal between two networks vying for morning media attention this week. What will be more fun to watch—Couric’s perky return to the morning, or Palin’s possible train wreck? They report—you decide.


Video produced by Paca Thomas

Ben Johnson is the producer of Marketplace Tech from American Public Media.