Bon Iver’s Grammy Win Reminds Viewers They Don’t Know Who Bon Iver Is

Bon Iver’s Grammy Win Reminds Viewers They Don’t Know Who Bon Iver Is

Bon Iver’s Grammy Win Reminds Viewers They Don’t Know Who Bon Iver Is

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Feb. 13 2012 3:01 PM

Bon Iver’s Grammy Win Reminds Viewers They Don’t Know Who Bon Iver Is

Bon Iver has won the Grammy for best new artist, and the Twitterverse wants to know: Who the heck is Bon Iver?

Within hours of lead man Justin Vernon accepting his award, that question spawned a dedicated Tumblr site of angry or confused tweets featuring the artist, and a new twitter handle, @whoisbonniebear, playing on peoples' mispronunciation of the band's name.

Vernon—who randomly collaborated with Kanye West on My Beautiful Dark Twisted Fantasy —accepted the award with an awkward and unpolished speech, sparking further questions how the indie music darlings band beat Nicky Minaj, Skrillex, and The Band Perry. 

The Arcade Fire sent a similar maelstrom across the Web last year after winning the Grammy for best album for the Suburbs. Sorry, J. Cole fans—maybe next year?

Ben Johnson is the producer of Marketplace Tech from American Public Media.