Google Gets a Taste of Its Own “Don’t Be Evil” Medicine

Google Gets a Taste of Its Own “Don’t Be Evil” Medicine

Google Gets a Taste of Its Own “Don’t Be Evil” Medicine

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Jan. 24 2012 4:20 PM

Google Gets a Taste of Its Own “Don’t Be Evil” Medicine

A group of rival social-media programmers is encouraging Google to follow its own advice by building a tool that undermines the company’s social search engine tweaks.

The company’s January changes to its search engine ranking favored the company’s own Google+ above other social media, drawing angry responses from Twitter and privacy groups, who lobbied the Federal Trade Commission to investigate the changes.

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Over the weekend, engineers from Twitter, Myspace, and Facebook created the Don’t Be Evil bookmarklet, a browser plug-in that lets you revert to Google’s older—and possibly more evenhanded—search results.

A video and instructions for using the bookmarklet have been posted on FocusOnTheUser.org. Along with relaxing its Google+ policy on the use of pseudonyms after human rights groups complained about privacy needs, the company seems to be having a bit of a “don’t be evil” week thanks to the only thing more powerful than Google itself: the user.