Kindle Fire Unveiled; Amazon’s New Tablet Takes Aim at Apple’s iPad (VIDEO)

Introducing the Kindle Fire

Introducing the Kindle Fire

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Sept. 29 2011 10:07 AM

Kindle Fire Unveiled; Amazon’s New Tablet Takes Aim at Apple’s iPad (VIDEO)

Amazon’s answer to Apple’s iPad has been revealed.

The Kindle Fire has a 7-inch display, runs on Google’s Android software, and is priced at $199—that’s $300 less than the cheapest iPad. The Fire allows video and music streaming and Web browsing via Wi-Fi, not to mention a full range of apps.

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Amazon CEO Jeff Bezos is hoping the Fire will catch on where other rival tablets from Hewlett-Packard and Research in Motion have fallen short.

The unveiling of the Fire comes a month before Barnes & Noble’s planned rollout of the Nook Color 2. All of which means plenty of e-reader and tablet choices for consumers this upcoming holiday season.