"Dear Netflix" is trending after the movie and TV rental service hiked its fees by 60 percent, igniting a social media firestorm.
Customers who paid $10 a month for streaming services plus one DVD at a time can now expect to pay $16 a month for the same plan. The change prompted 28,000 comments on Netflix' Facebook page and widespread complaint from customers.
Movie critic Roger Ebert tweeted, "I switched tostreaming-only for $7.99 a month."
New subscribers will pay the new rates immediately, but for Netflix' current 20 million subscriber basethe change will go into effect in September.