Film fans everywhere are madly tweeting about the last remaining roll of Kodachrome film. Released by Eastman Kodak in 1935, it was the first successfully mass-marketed color film to reach the public and was favored by amateurs and professionals alike for its color accuracy and long storage life. Kodachrome became so popular that in 1973, Paul Simon wrote a hit song by the same name. But after 75 years, Kodak officially discontinued the film, citing the rise of digital photography. The final roll was shot by photojournalist Steve McCurry and will be processed at the last remaining Kodak-certified processing facility in Parsons, Kansas.