A few years ago, the Boston Globe Magazine declared billion the new million . Previously unimaginable, it was the new yardstick of an expanding society—the new standard for what it takes to make you say whoa .
Now the same spirit of growth has pervaded the Democratic contest, which often resembles an arms race more than a political race. Fundraising is booming, crowds are swelling, and YouTube has raised the bar for what makes a successful campaign video.
Here are some of the new benchmarks, falling short of which now constitutes failure:
- Crowd size: 20,000
- Margin of victory (primary): double digits
- Margin of victory (caucus): fourfold
- New superdelegates: 2 a day
- Superdelegates stolen from opponent: 1 a week
- Campaign stops: 12 a day
- Conference calls held with reporters: 4 a day
- Debates demanded: 1 a week .
- Facebook friends: 588,537
- Full-time familial surrogates: 2
- YouTube views for campaign ad: 465,000
- YouTube views for attack ad: 4.6 million
- Clothing designs: 1
- Internet memes: 1 an hour
- Day on which you’ll be ready to lead: 1