Earlier this week, we pointed out how all the top Democrats are talking about how "personal" this race is. "For me and Elizabeth, this is personal," says John Edwards — not "academic" or "political" like his opponents. Hillary and Obama made similar statements.
Now the meme has made its way across the aisle. In today's New York Times , Mitt Romney adopts the phrase as his own: "I care about Michigan. For me, it's personal. It's personal for me because it's where I was born and raised."
By the end of this race, will there be no one left running for vague, distant, non-personal reasons?