Vogmask sells designer smog masks for the Chinese market.
Respirate in Style With These Chic Chinese Smog Masks
The World
How It Works
Nov. 22 2013 3:42 PM

Smog Chic


Promotional image via Vogmask.cn

I recently wrote about the ongoing smog problem in China’s cities. On my recent trip, some of my colleagues were more forward looking and less concerned about looking silly than me and brought along their own face masks. But in retrospect, I wish I had known about the more stylish alternatives now being sold in China by the company Vogmask:


Promotional image via Vogmask.cn

Though founded in the U.S. by former Burning Man participants, Vogmask seems to have found its ideal target market among locals and expats in smoggy China. There are a variety of styles and customized masks for your company, school, or conference are available. The company also sells kids’ masks:


Promotional image via Vogmask.cn


I guess if you’re going to be breathing in cough-inducing, life-shortening pollution, you might as well look good doing it.   

Joshua Keating is a staff writer at Slate focusing on international affairs.