History of typography: Found poetry in Keystone Foundry type book.

The Funny Found Poetry of Early-20th-Century Typeface Demos 

The Funny Found Poetry of Early-20th-Century Typeface Demos 

The Vault
Historical Treasures, Oddities, And Delights
May 18 2015 12:04 PM

The Funny Found Poetry of Early-20th-Century Typeface Demos 

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This collection of type specimen pages, published in 1910 by the Keystone Type Foundry of Philadelphia, demonstrates the appearance of the company's type when used to produce headlines of various sizes. In the foundry's choice of demonstration headlines, a strangely poetic vision of daily life in 1910 emerges. 

The Keystone Type Foundry, like other vendors of type, published specimen books to illustrate its wares and distributed them to printers who were choosing equipment. The company had outposts in New York, Atlanta, Chicago, Detroit, and San Francisco (as well as Philadelphia), but clients who lived outside of major metropolitan areas could order supplies by mail. 

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Here's another Keystone specimen book, from 1906, viewable via the Internet Archive. It contains examples of Keystone's available page ornaments, borders, and cuts (standard illustrations that were the rough equivalent of today's clip art), as well as its range of type. 

1Poetry
Catalogue and Specimen Book, Keystone Products. Philadelphia: Keystone Type Foundry, 1910.

Special Collections, University of Wisconsin-Milwaukee.

2Poetry
Catalogue and Specimen Book, Keystone Products. Philadelphia: Keystone Type Foundry, 1910.

Special Collections, University of Wisconsin-Milwaukee.

3Poetry
Catalogue and Specimen Book, Keystone Products. Philadelphia: Keystone Type Foundry, 1910.

Special Collections, University of Wisconsin-Milwaukee.

4Poetry
Catalogue and Specimen Book, Keystone Products. Philadelphia: Keystone Type Foundry, 1910.

Special Collections, University of Wisconsin-Milwaukee.