Carly Fiorina 2016: Wall Street Journal reports former Hewlett-Packard CEO will launch presidential campaign on May 4.

The Field of GOP Hopefuls Is About to Get Its First Woman

The Field of GOP Hopefuls Is About to Get Its First Woman

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April 22 2015 5:03 PM

Report: Carly Fiorina to Officially Launch 2016 Presidential Campaign

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Carly Fiorina speaks to guests at the Iowa Freedom Summit on Jan. 24, 2015, in Des Moines.

Photo by Scott Olson/Getty Images

The field of official GOP hopefuls appears set to grow by at least one early next month. The Wall Street Journal reports that Carly Fiorina, the former Hewlett-Packard CEO who lost a 2010 Senate race in California, will formally kick off her presidential campaign on May 4.

Fiorina is a bit of an unknown quantity on the national stage, but she's already had some success standing out in a crowded field of Republican men. As the National Review put it following this past weekend's GOP cattle call in New Hampshire, only one potential candidate on stage "was a former top business executive, and only one was a woman, and they were the same candidate."

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A Fiorina rep declined to confirm the report, but the fact she isn’t denying it either tells us almost as much in this case. Assuming the story does hold up, Fiorina will have to compete head-to-head with Ben Carson for the national spotlight on her big day. The retired neurosurgeon is also expected to declare his candidacy on May 4. Mike Huckabee has also promised to announce whether he’ll make another run at the GOP nomination the following day at an event in Arkansas. All that competition may be one reason why Fiorina will forgo the political pageantry that has become typical of such announcements, via the WSJ:

[She] will formally declare her Republican campaign online and hold a conference call for the national press, according to a person with knowledge of the campaign’s plans. The lack of fanfare stands in contrast to GOP candidates who already have declared. Sens. Ted Cruz of Texas, Rand Paul of Kentucky and Marco Rubio of Florida held choreographed events to officially launch their 2016 efforts. Mrs. Fiorina won’t hold a public event the day she begins her campaign. … And instead of immediately heading to states with early nominating contests, Mrs. Fiorina will be in New York when her campaign formally launches. The former tech CEO is scheduled to speak at Techcrunch’s Disrupt NY 2015 conference on May 5. She has a new book due out that day and is expected to sit for cable TV interviews as well.

After following her around the Conservative Political Action Conference this past February, my erstwhile Slate colleague Betsy Woodruff described Fiorina as a “CPAC polygot” who was equally comfortable name-dropping foreign leaders like Benjamin Netanyahu and Vladimir Putin on the main stage as she was “ducking into a bar full of ebullient College Republicans in the process of having one of the more sloshed weekends of their college careers.” She'll need to hope those skills translate to the campaign trail, where she will have her work cut out for her. Fiorina’s currently polling somewhere around 2 percent nationally, and about the same in Iowa and New Hampshire.

Josh Voorhees is a Slate senior writer. He lives in Iowa City.