I’m reluctant to write about the fact that KFC has apparently disrupted the fast-food industry with an edible coffee cup. The primary reason for this is it seems like the type of story, found on the ficklest Internet promenades, that exists only to make people (me) feel stupid for believing it in the first place. It’s like China’s the People’s Daily reporting (seriously) on the Onion for declaring Kim Jong-un the sexiest man alive—just with an extra whiff of willful Uproxxian indifference to the truth.
With that said, and the general disclaimer that you probably shouldn’t be buying coffee from a fried-chicken joint no matter the circumstance, KFC appears to have shocked the world with its ice cream cone–like reinvention of the tired old (cardboard) coffee cup. The breakout product from the colonel is named the “Scoff-ee Cup.” Try to get past it.
The new coffee cone is “made from biscuit, wrapped in sugar paper and then lined with a layer of heat-resistant white chocolate to keep the coffee hot and the cup crispy,” according to the Telegraph. The edible cups are also infused with different aromas including: coconut sun cream, freshly cut grass, and wild flowers. They’re obviously still working out some of the kinks.
Before you alter your morning routine to add a couple hundred extra daily calories, the Scoff-ee Cup is still only in the trial stage and is slated to hit KFC outlets in the U.K., which is now apparently more American than America.
