Sexy potato calendar: This is how potatoes fit into millennials’ lives.

The U.S. Potato Board Asked How Potatoes Fit Into Millennials’ Lives. Now We Know the Answer.

The U.S. Potato Board Asked How Potatoes Fit Into Millennials’ Lives. Now We Know the Answer.

The Slatest
Your News Companion
Nov. 17 2014 7:07 PM

The U.S. Potato Board Asked How Potatoes Fit Into Millennials’ Lives. Now We Know the Answer.

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Last year, the U.S. Potato Board published a press release titled, “Understanding Millennials—How Do Potatoes Fit Into Their Lives?” The press release announced a study commissioned by the board to “better understand the Millennial audience, especially attitudes and behaviors related to potatoes.” Preliminary research was positive, suggesting that “potatoes rate highest on what’s most important to Millennials.” But the USPB didn’t yet have an answer to its main question: How do potatoes fit into millennials’ lives?

Now, finally, we have an answer, thanks to the Bavarian Farmers Association, which recently released its 2015 “Hot Potato” Calendar :

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© Karin Heidmeier Photo Studio.

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© Karin Heidmeier Photo Studio

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© Karin Heidmeier Photo Studio.

Millennials: They’re different from everyone else.

Update, Nov. 18, 2014: We neglected to mention that this excellent calendar came to our attention via Modern Farmer.

L.V. Anderson is a former Slate associate editor.