If you run the social media account of a corporation or small business and are wondering how to commemorate 9/11 without looking crass or exploitative, this handy flowchart is still the perfect guide.
For AT&T, that golf course, and others, here is my FREE 'Should I make a 9/11 ad?' flowchart: pic.twitter.com/8zt6AvzCrw— Bryan Joiner (@bryanjoiner) September 11, 2013
It seems like every year, though, some social media or brand manager at some U.S. business fails to consider this very good advice and posts a tacky, stupid, or otherwise insensitive promotion or social media message about 9/11. Last year it was AT&T's idiotic “never forget” photo blunder.
While I’ve yet to see a major corporation step in it this 9/11, the early contender for worst 9/11 promotional campaign and apology for said campaign comes from an Arlington, Virginia, yoga studio. Bikram Arlington's “9+11=20% off” Patriot Day sale might even be the worst 9/11 promotion of all time. As a bonus, the initial apology included a Truther tweet that only made matters worse.