U.S. Tech Company Changes Its Name From Isis for Pretty Obvious Reasons

Your News Companion by Ben Mathis-Lilley
Sept. 3 2014 7:22 PM

U.S. Tech Company Changes Its Name From Isis for Pretty Obvious Reasons

A Kurdish soldier with the Peshmerga keeps guard near the frontline with ISIS militants.

Photo by Spencer Platt/Getty Images

If you hadn’t heard of the Islamist terror group ISIS six months ago, you’re surely not alone. Today, it’d be hard not to associate the word with savagely violent extremists beheading journalists, bent on creating a caliphate across Syria and Iraq. If you happen to, say, own a company innocently called ISIS, the other ISIS’ rise to global infamy means it’s probably time to come up with a new name.

On Monday, that’s exactly what Isis software company did as the mobile wallet platform traded in its baggage-laden old name for a new one—Softcard. “In July, we announced that we would rebrand the Isis Wallet to avoid confusion and association with a violent Islamic militant group in the Middle East whose name, when translated into English, is known by the acronym, ISIS,” the company’s chief executive Michael Abbott said in a statement. “However coincidental, we have no desire to share a name with this group and our hearts go out to those affected by this violence.”


The company, a joint venture between mobile heavyweights AT&T, Verizon, and T-Mobile, “enables users to securely store financial information and pay in stores by tapping their smartphones,” according to Bloomberg.

Elliot Hannon is a writer in Washington, D.C. Follow him on Twitter.


Medical Examiner

The Most Terrifying Thing About Ebola 

The disease threatens humanity by preying on humanity.

I Bought the Huge iPhone. I’m Already Thinking of Returning It.

Scotland Is Just the Beginning. Expect More Political Earthquakes in Europe.

Students Aren’t Going to College Football Games as Much Anymore

And schools are getting worried.

Two Damn Good, Very Different Movies About Soldiers Returning From War

The XX Factor

Lifetime Didn’t Think the Steubenville Rape Case Was Dramatic Enough

So they added a little self-immolation.


Blacks Don’t Have a Corporal Punishment Problem

Americans do. But when blacks exhibit the same behaviors as others, it becomes part of a greater black pathology. 

Why a Sketch of Chelsea Manning Is Stirring Up Controversy

How Worried Should Poland, the Baltic States, and Georgia Be About a Russian Invasion?

Trending News Channel
Sept. 19 2014 1:11 PM Watch Flashes of Lightning Created in a Lab  
  News & Politics
Sept. 20 2014 11:13 AM -30-
Business Insider
Sept. 20 2014 6:30 AM The Man Making Bill Gates Richer
Sept. 20 2014 7:27 AM How Do Plants Grow Aboard the International Space Station?
  Double X
The XX Factor
Sept. 19 2014 4:58 PM Steubenville Gets the Lifetime Treatment (And a Cheerleader Erupts Into Flames)
  Slate Plus
Slate Picks
Sept. 19 2014 12:00 PM What Happened at Slate This Week? The Slatest editor tells us to read well-informed skepticism, media criticism, and more.
Brow Beat
Sept. 20 2014 3:21 PM “The More You Know (About Black People)” Uses Very Funny PSAs to Condemn Black Stereotypes
Future Tense
Sept. 19 2014 6:31 PM The One Big Problem With the Enormous New iPhone
  Health & Science
Bad Astronomy
Sept. 21 2014 8:00 AM An Astronaut’s Guided Video Tour of Earth
Sports Nut
Sept. 18 2014 11:42 AM Grandmaster Clash One of the most amazing feats in chess history just happened, and no one noticed.