Working conditions for NFL cheerleaders are a big issue at the moment—as Amanda Hess wrote yesterday, cheer squads are both underpaid and humiliated. Deadspin's report on a lawsuit against the Buffalo Bills includes an example of said humiliation that will probably not be surpassed: their cheerleader handbook includes three items about vaginal hygine.
11. Intimate area's: Never use a deodorant or chemically enhanced product. Simple, non-deodorant soap will help maintain the right PH balance.
12. When menstruating, use a product that right for your menstrual flow. A tampon too big can irritate and develop fungus. A product left in too long can cause bacteria or fungus build up. Products can be changed at least every 4 hours. Except when sleeping, they can be left in for the night.
13. Clean/rinse razor often while shaving. Especially after going to a new "area". Change razors often, they harbor bacteria.
That last one isn't explicitly genital-focused, but I think we all know what they're talking about.