Gun control accidental death ad: Bloomberg group launches scary but shallow campaign.

Terrifying Accidental-Shooting Gun Control Ad Is Terrifying, Uninformative

Terrifying Accidental-Shooting Gun Control Ad Is Terrifying, Uninformative

The Slatest
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April 17 2014 12:01 PM

"Accidental Death" Gun Control Ad Involving Children Is Terrifying, But Not Very Informative

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Everytown for Gun Safety

Michael Bloomberg's aggressive new Everytown for Gun Safety group (which might be a little too aggressive, Jamelle Bouie writes) has a frightening new ad out today:

Compelling, but click to take action to "stop" the nightmare scenario and you're just asked to sign up for a mailing list, which doesn't feel like doing much to stop anything from happening to anyone. Click through to Everytown's home page and you see the option to "learn what you can do to keep [kids] safe":

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But that link goes...back to the ad. It was only after looking around further that I found this Everytown page on home shootings, which has a few statistics and a simple graphic urging parents to lock and unload guns.

This post has been updated.