Watch the Ads the GOP Hopes Will Win Over Hipsters, Women, and Minorities

The Slatest
Your News Companion by Ben Mathis-Lilley
March 17 2014 7:32 PM

Republicans Are Going After Dissatisfied Hipsters, Minorities, and Women in a New Ad Campaign

155694304-man-reads-barack-obamas-tweet-on-november-7-2012-in
A man reads Barack Obama's tweet on November 7, 2012 after his re-election as US president.

Photo by GABRIEL BOUYS/AFP/Getty Images

Republicans are just like you, and you, and you. That’s the message of the latest (and let’s be honest, all) political advertisements from the GOP (and the Democrats, respectively). But the you’s in the new, “Why I’m a Republican” campaign, launching tomorrow, aren’t who you might expect.

In a series of TV and digital spots, real-life hipsters, African-Americans, Latinos, and Asian-Americans – demographics which were strongholds of Obama in 2012 – spout GOP stances of limited government, strong military, and school choice. According to CNN, the six-figure ad buy will air on cable stations targeting mostly women and minorities such as Bravo, Food, E!, Oxygen, OWN, TVOne, and Telemundo. New-fangled cord-cutters may come across the ads on Facebook, Google or streaming sites like Hulu.

Advertisement

Here's Scott Greenberg, who according to some Internet digging by the National Journal, lives in the D.C. area, does PR for the Washington Ballet, and tweets things about St. Vincent. He says he’s a Republican because he believes in an “all of the above” energy strategy. Note: Republicans insist the “all of the above” phrase was originally theirs, though President Obama has also used the line.

If these ads are any clue, it seems the GOP thinks it has a good shot at winning over disaffected Obama voters in the fall. Or maybe it's just part of an all of the above strategy.

TODAY IN SLATE

The World

The Budget Disaster that Sabotaged the WHO’s Response to Ebola

Are the Attacks in Canada a Sign of ISIS on the Rise in the West?

PowerPoint Is the Worst, and Now It’s the Latest Way to Hack Into Your Computer

Watch Little Girls Swear for Feminism

Fascinating Maps Based on Reddit, Craigslist, and OkCupid Data

Culturebox

The Real Secret of Serial

What reporter Sarah Koenig actually believes.

Culturebox

The Actual World

“Mount Thoreau” and the naming of things in the wilderness.

In Praise of 13th Grade: Why a Fifth Year of High School Is a Great Idea

Can Democratic Sen. Mary Landrieu Pull Off One More Louisiana Miracle?

  News & Politics
The World
Oct. 23 2014 1:51 PM Is This the ISIS Backlash We've Been Waiting For?
  Business
Business Insider
Oct. 23 2014 2:36 PM Take a Rare Peek Inside the Massive Data Centers That Power Google
  Life
Atlas Obscura
Oct. 23 2014 1:34 PM Leave Me Be Beneath a Tree: Trunyan Cemetery in Bali
  Double X
The XX Factor
Oct. 23 2014 11:33 AM Watch Little Princesses Curse for the Feminist Cause
  Slate Plus
Working
Oct. 23 2014 11:28 AM Slate’s Working Podcast: Episode 2 Transcript Read what David Plotz asked Dr. Meri Kolbrener about her workday.
  Arts
Culturebox
Oct. 23 2014 1:46 PM The Real Secret of Serial Has Sarah Koenig made up her mind yet? 
  Technology
Technology
Oct. 23 2014 11:45 AM The United States of Reddit  How social media is redrawing our borders. 
  Health & Science
Bad Astronomy
Oct. 23 2014 7:30 AM Our Solar System and Galaxy … Seen by an Astronaut
  Sports
Sports Nut
Oct. 20 2014 5:09 PM Keepaway, on Three. Ready—Break! On his record-breaking touchdown pass, Peyton Manning couldn’t even leave the celebration to chance.