Watch the Ads the GOP Hopes Will Win Over Hipsters, Women, and Minorities

Your News Companion by Ben Mathis-Lilley
March 17 2014 7:32 PM

Republicans Are Going After Dissatisfied Hipsters, Minorities, and Women in a New Ad Campaign

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A man reads Barack Obama's tweet on November 7, 2012 after his re-election as US president.

Photo by GABRIEL BOUYS/AFP/Getty Images

Republicans are just like you, and you, and you. That’s the message of the latest (and let’s be honest, all) political advertisements from the GOP (and the Democrats, respectively). But the you’s in the new, “Why I’m a Republican” campaign, launching tomorrow, aren’t who you might expect.

In a series of TV and digital spots, real-life hipsters, African-Americans, Latinos, and Asian-Americans – demographics which were strongholds of Obama in 2012 – spout GOP stances of limited government, strong military, and school choice. According to CNN, the six-figure ad buy will air on cable stations targeting mostly women and minorities such as Bravo, Food, E!, Oxygen, OWN, TVOne, and Telemundo. New-fangled cord-cutters may come across the ads on Facebook, Google or streaming sites like Hulu.

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Here's Scott Greenberg, who according to some Internet digging by the National Journal, lives in the D.C. area, does PR for the Washington Ballet, and tweets things about St. Vincent. He says he’s a Republican because he believes in an “all of the above” energy strategy. Note: Republicans insist the “all of the above” phrase was originally theirs, though President Obama has also used the line.

If these ads are any clue, it seems the GOP thinks it has a good shot at winning over disaffected Obama voters in the fall. Or maybe it's just part of an all of the above strategy.