The Between Two Ferns Payoff

Your News Companion by Ben Mathis-Lilley
March 11 2014 1:17 PM

The Between Two Ferns Payoff

McGuinness is a senior White House communications adviser specializing in health care. The figure she is touting might be somewhat cherry-picked—we don't know just how many people funnyordie.com is sending to healthcare.gov, nor what it's knocked off from the no. 1 spot—but it nonetheless suggests that the White House's yuks-focused ACA outreach aimed at young Americans is paying dividends today. For those who haven't seen it yet, you can check out President Obama's Between Two Ferns appearance on Funny or Die here.

Update Wednesday, March 12: White House Senior Adviser Valerie Jarrett was on CBS's This Morning on Wednesday and said that the president's Funny or Die video garnered at least 10 million visits on Tuesday and, more importantly for the White House's purposes, traffic to healthcare.gov had increased by 40 percent yesterday compared to Monday.

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Josh Voorhees is a Slate senior writer. He lives in Iowa City.