Walmart's Biggest Black Friday Seller? Towels.

The Slatest
Your News Companion by Ben Mathis-Lilley
Dec. 3 2013 10:57 AM

Walmart's Biggest Black Friday Seller? Towels.

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Price signs are seen at a Walmart in the Crenshaw district of Los Angeles on Black Friday, November 29, 2013

Photo by Robyn Beck/AFP/Getty Images

Wondering what Walmart's top Black Friday seller was? NBC News has you covered:

Josh Voorhees Josh Voorhees

Josh Voorhees is a Slate senior writer. He lives in Iowa City. 

The retailer announced it had sold 2.8 million towels during the shopping event, which this year started even earlier at 6 p.m. on Thanksgiving Day. The textile sales outpaced the 300,000 bicycles, 1.4 million tablets, and 2 million televisions sold during the period, and also beat last year's towel sales by 1 million. For $1.74, bath towels and six packs of washcloths were available. That breaks down to $.29 per washcloth.
"We've seen at-home items like towels and sheets and even Rubbermaid Tupperware become popular on Black Friday at our stores," said Wal-Mart spokeswoman Deisha Barnett. "A lot of people are either hosting guests for the weekend or preparing for guests for the holiday season."
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Read more over at NBC News, which also has what it claims to be people scrambling to get their hands on the 29-cent washcloths. One small note: NBC's headline, which claims the store's "hottest Black Friday seller was a 29-cent towel," is a little misleading. The retailer sold 2.8 million towels, but the article itself makes it clear that figure covers more than just the pocket-change-priced washcloths.

Regardless, towels may have taken the top spot in terms of quantity, but more traditional doorbusters like TVs no doubt brought in more cash for the big box retailer.

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