Kenneth Cole's questionable "boots on the ground" tweet draws Twitter's ire.

Kenneth Cole Is Joking About Tragic International Events to Sell Shoes Again

The Slatest
Your News Companion by Ben Mathis-Lilley
Sept. 5 2013 3:47 PM

Kenneth Cole Is Joking About Tragic International Events to Sell Shoes Again

Flashback to Feb. 2011: Designer Kenneth Cole tries to use the then-unfolding revolution in Egypt for what Foreign Policy called "a bit of guerrilla self-promotion on Twitter." The tweet: "Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online."

That tweet went over about as well as you'd expect. Following a swift backlash, it was quickly deleted and Cole apologized. "I've dedicated my life to raising awareness about serious social issues, and in hindsight my attempt at humor regarding a nation liberating themselves against oppression was poorly timed and absolutely inappropriate," he said in a statement.

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Flash-forward to today:

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Josh Voorhees is a Slate senior writer. He lives in Iowa City. 

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