Kenneth Cole Is Joking About Tragic International Events to Sell Shoes Again

The Slatest
Your News Companion by Ben Mathis-Lilley
Sept. 5 2013 3:47 PM

Kenneth Cole Is Joking About Tragic International Events to Sell Shoes Again

Flashback to Feb. 2011: Designer Kenneth Cole tries to use the then-unfolding revolution in Egypt for what Foreign Policy called "a bit of guerrilla self-promotion on Twitter." The tweet: "Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online."

That tweet went over about as well as you'd expect. Following a swift backlash, it was quickly deleted and Cole apologized. "I've dedicated my life to raising awareness about serious social issues, and in hindsight my attempt at humor regarding a nation liberating themselves against oppression was poorly timed and absolutely inappropriate," he said in a statement.

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Flash-forward to today:

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Josh Voorhees is a Slate senior writer. He lives in Iowa City.