RNC Chair Says GOP Must Improve Branding, Marketing

Your News Companion by Ben Mathis-Lilley
March 17 2013 3:45 PM

GOP Chair: “We’ve Done a Really Lousy Job of Branding and Marketing Who We Are”

163808127
RNC Chair Reince Priebus is scheduled to unveil the Growth and Opportunity Project Monday, detailing what went wrong in November and how to improve the GOP's fortunes

Photo by Pete Marovich/Getty Images

Republican National Committee Chairman Reince Priebus says the GOP has an image problem. “We've done a really lousy job of branding and marketing who we are,” Priebus said on CBS. Most have an image of the GOP as a room full of “stuffy old guys” but the “reality is we have a very young party,” he added. Priebus went on CBS to talk about the long-anticipated RNC report that will be released Monday and will detail just how the GOP can reverse its fortunes after the November defeats.

Priebus, who calls the review “unprecedented,” outlined to CBS’ Bob Schieffer the three main recommendations for the next presidential election: Fewer debates, an earlier convention, and a shorter primary process. “I believe that our primary process is way too long,” he said. “I think our calendar needs to be looked at.” The primary process ultimately hurt the party and its eventual nominee because “while we were playing footsie” the Democrats “were spending potentially hundreds of millions of dollars on data, technology, voter outreach.” He said 23 debates is a “ridiculous” number and he’d cut it down to “maybe 7 or 8.” To improve its image, the party will spend $10 million as part of an outreach program that will send people to all corners of the country, with a particular focus on hiring new political directors to reach out to minority voting blocs.

Daniel Politi has been contributing to Slate since 2004 and wrote the "Today's Papers" column from 2006 to 2009. You can follow him on Twitter @dpoliti.

TODAY IN SLATE

History

Slate Plus Early Read: The Self-Made Man

The story of America’s most pliable, pernicious, irrepressible myth.

Rehtaeh Parsons Was the Most Famous Victim in Canada. Now, Journalists Can’t Even Say Her Name.

Mitt Romney May Be Weighing a 2016 Run. That Would Be a Big Mistake.

Amazing Photos From Hong Kong’s Umbrella Revolution

Transparent Is the Fall’s Only Great New Show

The XX Factor

Rehtaeh Parsons Was the Most Famous Victim in Canada

Now, journalists can't even say her name.

Doublex

Lena Dunham, the Book

More shtick than honesty in Not That Kind of Girl.

What a Juicy New Book About Diane Sawyer and Katie Couric Fails to Tell Us About the TV News Business

Does Your Child Have Sluggish Cognitive Tempo? Or Is That Just a Disorder Made Up to Scare You?

  News & Politics
History
Sept. 29 2014 11:45 PM The Self-Made Man The story of America’s most pliable, pernicious, irrepressible myth.
  Business
Moneybox
Sept. 29 2014 7:01 PM We May Never Know If Larry Ellison Flew a Fighter Jet Under the Golden Gate Bridge
  Life
Dear Prudence
Sept. 29 2014 3:10 PM The Lonely Teetotaler Prudie counsels a letter writer who doesn’t drink alcohol—and is constantly harassed by others for it.
  Double X
Doublex
Sept. 29 2014 11:43 PM Lena Dunham, the Book More shtick than honesty in Not That Kind of Girl.
  Slate Plus
Slate Fare
Sept. 29 2014 8:45 AM Slate Isn’t Too Liberal, but … What readers said about the magazine’s bias and balance.
  Arts
Brow Beat
Sept. 29 2014 9:06 PM Paul Thomas Anderson’s Inherent Vice Looks Like a Comic Masterpiece
  Technology
Future Tense
Sept. 29 2014 11:56 PM Innovation Starvation, the Next Generation Humankind has lots of great ideas for the future. We need people to carry them out.
  Health & Science
Medical Examiner
Sept. 29 2014 11:32 PM The Daydream Disorder Is sluggish cognitive tempo a disease or disease mongering?
  Sports
Sports Nut
Sept. 28 2014 8:30 PM NFL Players Die Young. Or Maybe They Live Long Lives. Why it’s so hard to pin down the effects of football on players’ lives.