RNC Chair Says GOP Must Improve Branding, Marketing

Your News Companion by Ben Mathis-Lilley
March 17 2013 3:45 PM

GOP Chair: “We’ve Done a Really Lousy Job of Branding and Marketing Who We Are”

RNC Chair Reince Priebus is scheduled to unveil the Growth and Opportunity Project Monday, detailing what went wrong in November and how to improve the GOP's fortunes

Photo by Pete Marovich/Getty Images

Republican National Committee Chairman Reince Priebus says the GOP has an image problem. “We've done a really lousy job of branding and marketing who we are,” Priebus said on CBS. Most have an image of the GOP as a room full of “stuffy old guys” but the “reality is we have a very young party,” he added. Priebus went on CBS to talk about the long-anticipated RNC report that will be released Monday and will detail just how the GOP can reverse its fortunes after the November defeats.

Priebus, who calls the review “unprecedented,” outlined to CBS’ Bob Schieffer the three main recommendations for the next presidential election: Fewer debates, an earlier convention, and a shorter primary process. “I believe that our primary process is way too long,” he said. “I think our calendar needs to be looked at.” The primary process ultimately hurt the party and its eventual nominee because “while we were playing footsie” the Democrats “were spending potentially hundreds of millions of dollars on data, technology, voter outreach.” He said 23 debates is a “ridiculous” number and he’d cut it down to “maybe 7 or 8.” To improve its image, the party will spend $10 million as part of an outreach program that will send people to all corners of the country, with a particular focus on hiring new political directors to reach out to minority voting blocs.

Daniel Politi has been contributing to Slate since 2004 and wrote the "Today's Papers" column from 2006 to 2009. You can follow him on Twitter @dpoliti.



More Than Scottish Pride

Scotland’s referendum isn’t about nationalism. It’s about a system that failed, and a new generation looking to take a chance on itself. 

What Charles Barkley Gets Wrong About Corporal Punishment and Black Culture

Why Greenland’s “Dark Snow” Should Worry You

Three Talented Actresses in Three Terrible New Shows

Why Do Some People See the Virgin Mary in Grilled Cheese?

The science that explains the human need to find meaning in coincidences.


Happy Constitution Day!

Too bad it’s almost certainly unconstitutional.

Is It Worth Paying Full Price for the iPhone 6 to Keep Your Unlimited Data Plan? We Crunch the Numbers.

What to Do if You Literally Get a Bug in Your Ear

  News & Politics
Sept. 16 2014 7:03 PM Kansas Secretary of State Loses Battle to Protect Senator From Tough Race
Sept. 16 2014 4:16 PM The iPhone 6 Marks a Fresh Chance for Wireless Carriers to Kill Your Unlimited Data
The Eye
Sept. 16 2014 12:20 PM These Outdoor Cat Shelters Have More Style Than the Average Home
  Double X
The XX Factor
Sept. 15 2014 3:31 PM My Year As an Abortion Doula
  Slate Plus
Slate Plus Video
Sept. 16 2014 2:06 PM A Farewell From Emily Bazelon The former senior editor talks about her very first Slate pitch and says goodbye to the magazine.
Brow Beat
Sept. 16 2014 8:43 PM This 17-Minute Tribute to David Fincher Is the Perfect Preparation for Gone Girl
Future Tense
Sept. 16 2014 6:40 PM This iPhone 6 Feature Will Change Weather Forecasting
  Health & Science
Medical Examiner
Sept. 16 2014 11:46 PM The Scariest Campfire Story More horrifying than bears, snakes, or hook-handed killers.
Sports Nut
Sept. 15 2014 9:05 PM Giving Up on Goodell How the NFL lost the trust of its most loyal reporters.