As David Weigel flagged last night, the NRA is out with a new ad calling President Obama an "elitist hypocrite" for pushing for stronger gun-control laws while his daughters are protected by armed Secret Service agents. "Are the president's kids more important than yours?" the ad asks.
White House spokesman Jay Carney offered this response, shortly before the president and Joe Biden took the stage to unveil the administration's gun-control proposals:
Most Americans agree that a president's children should not be used as pawns in a political fight. But to go so far as to make the safety of the president's children the subject of an attack ad is repugnant and cowardly.
And for those who missed it, here's the original ad: