The Slatest

Why is Romney Focusing on “Revenge” Comment in Final Stretch?

Mitt Romney poses with children during a campaign rally at the Hy Vee Center in Des Moines, Iowa

Photo by Justin Sullivan/Getty Images

In the final stretch of the campaign, suddenly there is a new storyline, with Mitt Romney harshly criticizing President Obama for telling a crowd of supporters that voting would be their “best revenge.” It all began when a crowd in Springfield, Ohio responded to Obama’s mention of Romney and Republicans by booing. The president tried to quieten them down, essentially saying their jeers were pointless. “No, no, no—don’t boo, vote! Vote! Voting is the best revenge.” (Video after the jump.) Romney seized on the remark: “Let me tell you what I’d like to tell you: Vote for love of country,” he told a crowd of supporters. He also released an ad about the remarks (watch after the jump). The message? As the conservative site Daily Caller succinctly puts it: “Romney is finishing his 2012 race by calling for love, change and hope, while President Barack Obama’s deputies are struggling to explain his call for ‘revenge.’”

It was an adlibbed line that for conservatives insist highlighted the worst of the president. “He really does think that opposing him is somehow dirty pool, and that ‘revenge’ is the appropriate treatment for those who fail to bow to the mighty Barack,” writes John Hinderaker in Power Line. Yet for others, the way in which the Romney camp rushed to seize on what was obviously a play on the familiar saying “living well is the best revenge” is “one last sustained expression of that contempt for the electorate” Romney has displayed in the past, writes the Washington Post’s Greg Sargent. In the Atlantic, James Fallows wonders whether it’s even “conceivable that [Romney] actually believes Obama was talking about revenge-voting as if it were basically like ‘revenge sex?’”

Obama was merely encouraging people to go to the polls, yet Romney somehow twisted the words, even if he left a basic question unanswered: Revenge for what? “Suddenly, we are in the rhetorical space of class warfare,” points out The New Yorker’s Amy Davidson. Although talking of revenge may be a new twist, it’s merely another way in which Romney has accused those who oppose him of resenting his success.

With mere days to go before the election Tuesday, details don’t much matter and Romney’s camp seems to be betting that this final argument from the campaign might motivate Republicans to head to the polls.