The eccentric 94-year-old style icon and geriatric starlet Iris Apfel is known for her love of accessories and can often be seen draped in colorful bangles and baubles, a more-the-merrier style that she pulls off with aplomb. So it’s perhaps no surprise that she is the face of a new luxury wearable health monitor and personal security device for WiseWear disguised as a chic bangle that marries fashion and technology.
“I have watched the ‘wearable’ market evolve,” Apfel says in a product brochure. “As I see more of these devices come to fruition, I see the focus on function with a missed mark on form.”
Developed by WiseWear CEO Jerry Wilmink and unveiled at the 2016 Consumer Electronics Show, the new Socialite Collection has an old-fashioned name, but it belongs to an emerging category of wearables known as fashtech that look more like jewelry than functional gear and play well with fashion-conscious wardrobes.
“While technology is measured by the ability to invent something new, something novel, fashion is measured by the ability to introduce a design that can remain forever classic,” Apfel says.
The new luxury smart bangle comes in three styles, to be worn alone or stacked, Apfel-style, with other accessories. The company says the bracelets, which are made of brass and plated with precious metals such as gold and palladium, are durable and weather-resistant. Embedded with technology that allows it to communicate with an app on your smartphone, the braclet lets wearers do all the things you expect from a health tracker, such as monitoring steps taken, distance traveled, and calories burned. You can also receive mobile alerts for texts and emails.
And it includes a distress messaging function, so a wearer could send a text to a preapproved list of emergency contacts along with a geotagged location by discreetly tapping the bracelet.
“If a technology is going to strive to save my life,” Apfel says, “then at least take the next step to make me look good while doing it.”