World’s fanciest McDonald’s in Rotterdam was designed by Dutch firm Mei Architects and Planners.

Is This the World’s Fanciest McDonald’s?

Is This the World’s Fanciest McDonald’s?

The Eye
Slate’s design blog.
June 23 2015 9:06 AM

Is This the World’s Fanciest McDonald’s?

Mei_McDonalds_JeroenMusch_4414
A new McDonald’s on Coolsingel in central Rotterdam was designed by Dutch firm Mei Architects and Planners.

Photo by Jeroen Musch

Every time I read another news story about how McDonald’s is closing restaurants and seemingly continuing its fall from grace, I sigh a little sigh of relief for the future of mankind.

Yet what looks like the world’s fanciest McDonald’s was erected recently in central Rotterdam, Netherlands, a showy redesign of its location on Coolsingel that appears to have more in common with an Apple store than a fast food chain.

“The former kiosk was once voted the ugliest building in Rotterdam and no longer reflected the wishes and ambitions of either McDonald’s [or] the city of Rotterdam,” Dutch firm Mei Architects and Planners write in a press release, calling it “a welcome asset to Rotterdam, the city of architecture,” and, with even more modesty, “an architectural masterpiece.”

Mei_McDonalds_JeroenMusch_4421

Photo by Jeroen Musch

Mei_McDonalds_JeroenMusch_4425

Photo by Jeroen Musch

Advertisement

The old McDonald’s structure was considered an eyesore that obscured views of a historic former post office. “The new building volume has been carefully detailed and articulated by Mei to open up views of the monumental post office behind it,” the architects write. “A fully transparent lobby, with entrances on three sides, makes it seem as though the public space flows through the building.”

Mei_McDonalds_old situation_2
The old McDonald’s on Coolsingel in central Rotterdam.

Courtesy of Mei Architects and Planners

To help the building blend in to its surroundings, they write, the outdoor terrace uses the same furniture found in other public spaces in Rotterdam. Power boxes for utilities and traffic regulation has been integrated into the building.

Mei_McDonalds_JeroenMusch_4373
New McDonald’s on Coolsingel in central Rotterdam by day.

Photo by Jeroen Musch

Mei_McDonalds_JeroenMusch_4347
The interior of the new McDonald’s.

Photo by Jeroen Musch

But while it’s certainly better-looking than the tacky, dated former structure, the building is by no means inconspicuous, with its brightly lit façade gleaming with the gold in those proverbial arches.

Mei_McDonalds_Coolsingel_FrankHanswijk_42
The historic former post office behind the new McDonald’s.

Photo by Frank Hanswijk

“Like the historical buildings in the area, the pavilion features a richly articulated façade, carried out in one single material: gold anodized aluminum,” the architects write, calling the material “vandal-proof and enduring.”

Since the McDonald’s is open 24/7, it added a perforated skin on parts of the glazed exterior, which allows light to glow through and depicts larger-than-life images of a crowd of people. “After all, the new McDonald’s is built for the people of Rotterdam,” they write, “who now have yet another reason to be proud of their city.”

Mei_McDonalds_JeroenMusch_4434

Photo by Jeroen Musch

Mei_McDonalds_coolsingel crowdbynight_OssipVanDuivenbode_OvD-39
A perforated façade allows light to shine through and depicts images of a crowd.

Photo by Ossip Van Duivenbode

Kristin Hohenadel's writing on design has appeared in publications including the New York Times, Fast Company, Vogue, Elle Decor, Lonny, and Apartment Therapy.