See the Paul Smith–Designed World Cup Soccer Ball That’s Too Beautiful to Use (Video)

Slate’s design blog.
June 30 2014 1:38 PM

Paul Smith Designed a World Cup Soccer Ball That’s Too Beautiful to Use

A World Cup soccer ball too beautiful to be kickable.

Paul Smith

Guinness World Record–holding soccer freestyler John Farnworth does some elegant tricks with a leather limited edition soccer ball designed by Paul Smith in a stylish marketing video (below) filmed in Smith’s London flagship Westbourne House in Notting Hill. Wearing a crease-proof Paul Smith travel suit and brogues, Farnworth does a mesmerizing pas de deux with the ball, which Smith designed using chevron-printed panels and his signature stripes.

Smith's limited edition World Cup soccer ball features chevron-printed panels and his signature stripes.

Paul Smith

Sadly, the $339 ball is nothing more than a luxurious World Cup souvenir and too beautiful to use, and it comes with a warning: “This football is a novelty item and not designed for recreational use. Any use may result in damage to the printed leather.”


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