Paul Smith designs limited edition World Cup novelty soccer ball (VIDEO).

See the Paul Smith–Designed World Cup Soccer Ball That’s Too Beautiful to Use (Video)

The Eye
Slate’s design blog.
June 30 2014 1:38 PM

Paul Smith Designed a World Cup Soccer Ball That’s Too Beautiful to Use

A World Cup soccer ball too beautiful to be kickable.

Paul Smith

Guinness World Record–holding soccer freestyler John Farnworth does some elegant tricks with a leather limited edition soccer ball designed by Paul Smith in a stylish marketing video (below) filmed in Smith’s London flagship Westbourne House in Notting Hill. Wearing a crease-proof Paul Smith travel suit and brogues, Farnworth does a mesmerizing pas de deux with the ball, which Smith designed using chevron-printed panels and his signature stripes.

Smith's limited edition World Cup soccer ball features chevron-printed panels and his signature stripes.

Paul Smith

Sadly, the $339 ball is nothing more than a luxurious World Cup souvenir and too beautiful to use, and it comes with a warning: “This football is a novelty item and not designed for recreational use. Any use may result in damage to the printed leather.”

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