How the World’s Largest Democracy Decorates Its Campaign Offices

Slate’s design blog.
May 2 2014 9:45 AM

How the World’s Largest Democracy Decorates Its Campaign Offices

140501_EYE_07
Revolutionary Socialist Party Office, Raja Dinendra Street, Kolkata.

Courtesy of Gitartha Goswami/Fabrica

Since April 7, India’s 814 million voters have been participating in a colossal nine-stage, five-week general election to select representatives in the 16th Lok Sabha or lower house of parliament. To document the culture around the longest election in India’s history—it runs until May 12—Benetton Group’s Treviso, Italy-based communication research center Fabrica has commissioned 10 young Indian photographers for a project called Lok Sabha: 814 million votes for India.

Similar to Fabrica's Iranian Living Room initiative, in which the center assigned young photographers to show how Iranians live, the Lok Sabha project offers an inside look at various aspects of the world’s biggest democratic elections, including Ronny Sen’s photographs of political graffiti, Karthik Subramanian’s pictures of the nighttime rallies dominated by enormous neon-lit candidate effigies, and these images by Gitartha Goswami, which give us a glimpse of the eccentric interior decor choices of campaign offices for political parties big and small in Kolkata in West Bengal.

“A party office is a self-representation where the party’s identity is on show, its way of being a community and how it sees itself in relation with its electors,” the organizers write. For more photos and video of the world's biggest democratic elections, check out Fabrica's Lok Sabha website.

140501_EYE_11
Revolutionary Socialist Party Office, Bagmari Road, Kolkata.

Courtesy of Gitartha Goswami/Fabrica

140501_EYE_09
Bharatiya Janata Party Obeen Office, Beadon Street, Kolkata.

Courtesy of Gitartha Goswami/Fabrica

140501_EYE_10
Trinamool Congress Ward 22 Party Office, EM Bypass, Kolkata.

Courtesy of Gitartha Goswami/Fabrica

140501_EYE_08
Revolutionary Socialist Party Office, Bagmari Road, Kolkata.

Courtesy of Gitartha Goswami/Fabrica

140501_EYE_02
Communist Party of India (Marxist-Leninist) West Bengal State Office, Creek Road, Kolkata.

Courtesy of Gitartha Goswami/Fabrica

140501_EYE_05
Communist Party of India (Marxist) Rashbehari Local Committee Office, Satish Mukherjee Road, Kolkata.

Courtesy of Gitartha Goswami/Fabrica

140501_EYE_03
Communist Party of India (Marxist) 87 Ward Election Office, Sardar Shankar Road, Kolkata.

Courtesy of Gitartha Goswami/Fabrica

140501_EYE_06
Communist Party of India (Marxist) Rashbehari West Local Committee Office, Manohar Pukur Road, Kolkata.

Courtesy of Gitartha Goswami/Fabrica

140501_EYE_04
All India Forward Bloc, West Bengal State Committee Office, C. R. Avenue, Kolkata.

Courtesy of Gitartha Goswami/Fabrica

140501_EYE_01
Communist Party of India West Bengal State Office, AJC Bose Road, Kolkata.

Courtesy of Gitartha Goswami/Fabrica

TODAY IN SLATE

Foreigners

More Than Scottish Pride

Scotland’s referendum isn’t about nationalism. It’s about a system that failed, and a new generation looking to take a chance on itself. 

IOS 8 Comes Out Today. Do Not Put It on Your iPhone 4S.

Why Greenland’s “Dark Snow” Should Worry You

How Much Should You Loath NFL Commissioner Roger Goodell?

Here are the facts.

Three Talented Actresses in Three Terrible New Shows

Science

The Human Need to Find Connections in Everything

It’s the source of creativity and delusions. It can harm us more than it helps us.

Jurisprudence

Happy Constitution Day!

Too bad it’s almost certainly unconstitutional.

The Ungodly Horror of Having a Bug Crawl Into Your Ear and Scratch Away at Your Eardrum

My Father Was James Brown. I Watched Him Beat My Mother. Then I Married Someone Like Him.

  News & Politics
The World
Sept. 17 2014 4:08 PM How Teflon Is Vladimir Putin's Popularity?
  Business
Business Insider
Sept. 17 2014 1:36 PM Nate Silver Versus Princeton Professor: Who Has the Right Models?
  Life
Outward
Sept. 17 2014 1:59 PM Ask a Homo: Secret Ally Codes 
  Double X
Doublex
Sept. 17 2014 4:10 PM Can These Women Fix the NFL? Or will the NFL fix them?
  Slate Plus
Slate Fare
Sept. 17 2014 9:37 AM Is Slate Too Liberal?  A members-only open thread.
  Arts
Brow Beat
Sept. 17 2014 4:07 PM Kern Your Enthusiasm: The Genius of Jenson’s Roman
  Technology
Future Tense
Sept. 17 2014 12:35 PM IOS 8 Comes Out Today. Do Not Put It on Your iPhone 4S.
  Health & Science
Bad Astronomy
Sept. 17 2014 11:18 AM A Bridge Across the Sky
  Sports
Sports Nut
Sept. 17 2014 3:51 PM NFL Jerk Watch: Roger Goodell How much should you loathe the pro football commissioner?