Why Has the Lettering on the Penny Changed So Often?

The Eye
Slate’s design blog.
April 23 2014 9:00 AM

A Typographer’s Design History of the Unappreciated Penny

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A new penny to celebrate the centennial of Lincoln’s birth was first minted in 1909.

Courtesy of Tobias Frere-Jones

Over the past 25 years, Tobias Frere-Jones has created some of the world’s most widely used typefaces. He has taught at the Yale University School of Art since 1996, gives lectures around the world, and has work in the permanent collections of the Victoria & Albert Museum in London and the Museum of Modern Art in New York. Here at the Eye, Frere-Jones is sharing a post from his new blog, a typographer's history and appreciation of the design of the lowly penny.

Every few years, there are calls to retire the American penny (as cumbersome and too expensive to produce), and rebuttals calling to preserve it (for posterity and price stability). I don’t know how or when this debate will be settled. Personally, I would not miss the gobs of metal in my pockets, but I would miss the lettering. And the numbering.

They’re easy to miss when you’re scrambling for change at a shop counter. Or you might just leave them in a dish there if you can’t be bothered to cart them around. But the lowly penny, more clinically known as the “one-cent piece,” has a history of lettering all to itself.

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Motto as set by Barber and Leach, and its 1969 revision.

Courtesy of Tobias Frere-Jones

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Coins are normally a job for sculptors, and President Theodore Roosevelt chose Victor David Brenner to design a new penny to celebrate the centennial of Lincoln’s birth in 1909. The new coin broke from the tradition of allegorical figures and depicted a specific person for the first time. Such practice had been explicitly avoided since independence, because many felt it tasted too much like the monarchy they had left behind. It seemed that Lincoln’s 100th birthday was the right time to drop the prohibition, and now we find it hard to imagine American currency without presidents.

The design process was marred by tension between Brenner and U.S. Mint Engraver Charles Barber, who had designed earlier coins and likely felt he should have received this commission himself. While proofing the design, Barber and Mint Director Frank Leach shifted Lincoln’s portrait towards the center of the coin, where the detail could be best rendered in striking. Troubled by the blank space above Lincoln’s head, they decided to add “IN GOD WE TRUST” along the top edge. This motto had appeared on U.S. coins for years, so Brenner could not have been surprised at its inclusion, but I can’t imagine he was happy about the tampering.

The lettering records the dissonance between the artist and his client. The “1909” figures are calmly rendered, and suggest a tool driven through clay or plaster. With awkward shapes and erratic spacing, the motto looks more like a part number brusquely stamped in. The motto would not get fixed for 60 years, after 55 billion coins had been produced.

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Brenner’s wheat sheaf design.

Courtesy of Tobias Frere-Jones

The reverse of Brenner’s design is a beautifully balanced mass of lettering framed by sheaves of wheat, epic and quaint in the same breath. It is the pocket-sized monument that coins are meant to be, speaking for the ages from the vantage of 1909. The craft afforded here also belies the fact that this is the country’s smallest denomination. Brenner’s wheat sheaf design would also be the last time that lettering featured so prominently in U.S. coinage. It remained for 50 years, until Frank Gasparro’s rendition of the Lincoln memorial replaced it in 1959, to mark the sesquicentennial of Lincoln’s birth.

It’s not clear who updated the dies from one year to the next, though it seems obvious enough that different hands and tastes were involved. And yes, I was nuts to collect enough pennies so I could track this. Some years feature clenched shapes and tight spacing, others return to Brenner’s airy dignity. In 1934, the figure 3 is rendered with a descending end stroke. This “oldstyle” form vanishes for the rest of the ’30s, and then reappears in 1943.

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The Mint made pennies out of steel in 1943 to save copper for military use.; the steel pennies were widely mistaken for dimes.

Courtesy of Tobias Frere-Jones

The Mint made pennies out of steel that year to save copper for military use. Unfortunately the steel pennies were widely mistaken for dimes. The metal also began to rust after a few months of use. And they wreaked havoc on many vending machines, which expected nonmagnetic coins. Copper returned in 1944, and the Mint would spend the next 20 years filtering the steel pennies out of circulation.

The figure 7 had a similarly haphazard treatment. It appeared in a different form every 10 years between 1917 and 1967, before settling down with a descending curve in 1974:

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The figure 7 appeared in a different form every 10 years between 1917 and 1967, before settling down with a descending curve in 1974.

Courtesy of Tobias Frere-Jones

To accommodate the escalating price of copper, the Mint changed the penny’s composition in 1983, from 95 percent copper to almost entirely zinc, with a thin coat of copper to retain the traditional color. The change in material also reduced the coin’s weight by 20 percent, inadvertently dramatizing its dwindling value. At about the same time, the dies were made shallower to reduce wear, flattening the coin overall. The figures became lighter and more monotone, losing the modeled quality of sculpture. The trend towards flatter surfaces has gradually continued since then, and now a penny feels more like a laser print than the tiny sculpture it actually is.

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The Mint changed the penny’s composition in 1983, from 95 percent copper to almost entirely zinc, with a thin coat of copper to retain the traditional color.

Courtesy of Tobias Frere-Jones

Around 480 billion pennies have been minted since 1909, and every one of them is still “live” currency. By some estimates, 200 million Lincoln Wheat pennies are still in circulation, so it’s not uncommon to find one in your pocket—I collected about 30 over six months of everyday transactions. So if you haven’t already, check your pockets and handbags for some overlooked history.

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