Turn Your Living Room Into a Luxury Car Showroom

Slate’s design blog.
Dec. 11 2013 11:11 AM

Turn Your Living Room Into a Luxury Car Showroom

Even your car has an ocean view at the Porsche Design Tower, scheduled to open in 2016.

Courtesy of Dezer Development

Today in douchey design: a high-rise going up in Miami that features robotic elevators and indoor garages for your Porsche.

Dezeen reports on the billionaire clubhouse that will be the Porsche Design Tower, currently under construction. The Atlantic Cities notes that units in the building, which is expected to be completed in 2016, have already been sold to some 2 percent of the world’s billionaires. Units are sized from 4,300 to 17,000 square feet and range in price from $5.3 million to $32.5 million; the building is currently 80 percent soldout.

A robotic car elevator at the Porsche Design Tower

Courtesy of Porsche Design Group

A press release announcing Porsche Design Group’s “first landmark foray into residential real estate” last spring called the 60-story cylindrical building “the iconic Porsche Design Tower Miami,” conveniently granting its own building “iconic” status before it was even built. (Perhaps the assumption was that Porsche branding would guarantee a building as iconic as the car itself.)


The most remarkable aspect of the 132-unit tower, being constructed in collaboration with Dezer Development, is the inclusion of two to four “sky garages” for each residence. Glass-walled garages that echo the overall transparent aesthetic of the building will allow owners who aren’t content with the ocean views outside to gaze inward upon their luxury cars, tucked safely in the beating hearts of their luxury apartments.

The elevator as seen from the living space

Courtesy of Dezer Development

Laura Acker, who handles public relations for the project, wrote in an email that in addition to the so-called sky garages, the third floor of the building is being consecrated to private garages they are calling "man caves," where about 12,000 square feet will be divided into six spaces that can hold up to nine cars.

"Appealing to automobile enthusiasts and luxury seekers alike, within these 'man caves' the owner can park his prized cars in a gallery-like showcase and still have space for a living room, bar, and billiard table where he can invite his friends to stop by for a cigar and a cognac," she writes. "Essentially, a living room amongst his cars, the 'man cave' has become a popular concept for car collectors. The six Porsche Design Tower Miami 'man caves' are priced from $1.8 to $2.5 million and even feature ocean views."

A rendering shows the view of the glass-walled garage from a living room at the Porsche Design Tower

Courtesy of Porsche Design Group



More Than Scottish Pride

Scotland’s referendum isn’t about nationalism. It’s about a system that failed, and a new generation looking to take a chance on itself. 

What Charles Barkley Gets Wrong About Corporal Punishment and Black Culture

Why Greenland’s “Dark Snow” Should Worry You

Three Talented Actresses in Three Terrible New Shows

Why Do Some People See the Virgin Mary in Grilled Cheese?

The science that explains the human need to find meaning in coincidences.


Happy Constitution Day!

Too bad it’s almost certainly unconstitutional.

Is It Worth Paying Full Price for the iPhone 6 to Keep Your Unlimited Data Plan? We Crunch the Numbers.

What to Do if You Literally Get a Bug in Your Ear

  News & Politics
Sept. 16 2014 7:03 PM Kansas Secretary of State Loses Battle to Protect Senator From Tough Race
Sept. 16 2014 4:16 PM The iPhone 6 Marks a Fresh Chance for Wireless Carriers to Kill Your Unlimited Data
The Eye
Sept. 16 2014 12:20 PM These Outdoor Cat Shelters Have More Style Than the Average Home
  Double X
The XX Factor
Sept. 15 2014 3:31 PM My Year As an Abortion Doula
  Slate Plus
Slate Plus Video
Sept. 16 2014 2:06 PM A Farewell From Emily Bazelon The former senior editor talks about her very first Slate pitch and says goodbye to the magazine.
Brow Beat
Sept. 16 2014 8:43 PM This 17-Minute Tribute to David Fincher Is the Perfect Preparation for Gone Girl
Future Tense
Sept. 16 2014 6:40 PM This iPhone 6 Feature Will Change Weather Forecasting
  Health & Science
Medical Examiner
Sept. 16 2014 11:46 PM The Scariest Campfire Story More horrifying than bears, snakes, or hook-handed killers.
Sports Nut
Sept. 15 2014 9:05 PM Giving Up on Goodell How the NFL lost the trust of its most loyal reporters.