City Maps That Orient You Better Than Google Can

Slate’s design blog.
Dec. 2 2013 4:40 PM

City Maps That Orient You Better Than Google Can

131202_EYE_portland map
A map of Portland by Archie Archambault.

Courtesy of Archie's Press

Archie Archambault was a philosophy major who moved to Portland, Ore., in 2009 after college and found himself getting lost. For all their practical uses, Google maps didn’t seem to really give him a local’s sense of neighborhoods, or how to navigate the city as a whole, or reflect his perceptions of how long it took to get from point A to point B. “I was super absorbed in the GPS,” he told me. “But a Google map has a scientific feel. I wanted to communicate the idea of a city on paper.”

So he drew a circle with a cross hair in it, dividing it into quadrants. Then he started exploring streets and neighborhoods by all means of transportation possible, getting an on-the-ground feel for the urban landscape. That first sketch led him to create his first map of Portland (above) and became the genesis of a quirky map-making process that he still uses today.

131202_EYE_portland sketch
The Portland map's humble origins.

Courtesy of Archie's Press

“I build a map in my head and then I talk with locals to see if my perception matches up with their experience of a city,” Archambault said, adding that he tries to informally poll the widest range of people possible, including his favorite insider resource: real estate agents. “They are the ones who end up naming emerging neighborhoods,” he says, “and who really know the whole layout of a city.”


Archambault started printing maps on a 19th-century letterpress machine in 2011. Earlier this fall he launched a successful Kickstarter campaign to fund a four-city road trip and recently added maps of D.C., Atlanta, New Orleans, and Austin, Texas, to the roster of cities that includes Manhattan, Brooklyn, San Francisco, Boston, Seattle, and Amsterdam.

131202_EYE_atlanta map
A map of Atlanta by Archie Archambault.

Courtesy of Archie's Press

To do what he calls the “mental and cultural groundwork” to make each map, Archambault said he experiments with different modes of transport according to the culture and landscape of each city. In Atlanta, he drove everywhere, as locals do. In D.C. and New Orleans, he said, he spent all day on his bike. He said it was the easiest way to get around autonomously and at his own quick pace, to know which direction he was heading and create a mental road map.

131202_EYE_dc map
A map of D.C. by Archie Archambault.

Courtesy of Archie's Press

The defining design aesthetic of Archambault’s minimalist maps is the use of typography and circles (though he adapts the design according to the city; D.C. is shaped like an imperfect diamond and the island of Manhattan is smoothed into a long oval). This makes his work part of a tradition of circular maps dating back centuries. And aligns them with circular transit maps designed to make sense of the transportation labyrinth in world capitals like Berlin or New York.

To get a feel for how locals perceive a city like Washington, D.C., the designer often asks them to sketch their own mental map.

Courtesy of Archie's Press

The use of text gives them something in common with more purely decorative, minimalist word-based maps that eschew terrain for typeface, or illustrated maps like The New Yorker’s legendary New Yorkistan cover, which offer social commentary by renaming or redrawing physical boundaries.

131202_EYE_manhattan map
A map of Manhattan by Archie Archambault.

Courtesy of Archie's Press

But Archambault isn't trying to reinterpret reality; he wants to reflect it in a subjective way. He uses local names for neighborhoods. And while the maps have an abstract quality at first glance, he claims that they are meant to be used; while he strives to make them “beautiful and decorative-looking, the goal of each map is always the same: to understand and explain the city in the clearest, most concise, clear, simple way possible.”

131202_EYE_amsterdam map
A map of Amsterdam by Archie Archambault.

Courtesy of Archie's Press

Why circles?

“Mostly it’s an aesthetic decision,” he says. “The theory behind it is that a circle is the softest shape for the eye, so it’s easier to absorb information.” Most neighborhoods don’t have hard corners, he says. “The circle is the most important shape, it’s the simplest shape, the most beautiful.”

Archambault says he hopes to go on a longer version of his four-city road trip and map more cities. And a recent departure includes a map of the solar system. “That’s a direction I would like to move in,” he says, adding that finding this vocabulary of expressing space and the relationships between objects using circles has helped him to imagine a series of maps that help explain how other systems function, like branches of government or family trees.

131202_EYE_solar system
A map of the solar system by Archie Archambault.

Courtesy of Archie's Press


Medical Examiner

The Most Terrifying Thing About Ebola 

The disease threatens humanity by preying on humanity.

I Bought the Huge iPhone. I’m Already Thinking of Returning It.

Scotland Is Just the Beginning. Expect More Political Earthquakes in Europe.

Students Aren’t Going to College Football Games as Much Anymore

And schools are getting worried.

Two Damn Good, Very Different Movies About Soldiers Returning From War

The XX Factor

Lifetime Didn’t Think the Steubenville Rape Case Was Dramatic Enough

So they added a little self-immolation.


Blacks Don’t Have a Corporal Punishment Problem

Americans do. But when blacks exhibit the same behaviors as others, it becomes part of a greater black pathology. 

Why a Sketch of Chelsea Manning Is Stirring Up Controversy

How Worried Should Poland, the Baltic States, and Georgia Be About a Russian Invasion?

Trending News Channel
Sept. 19 2014 1:11 PM Watch Flashes of Lightning Created in a Lab  
  News & Politics
Sept. 20 2014 11:13 AM -30-
Business Insider
Sept. 20 2014 6:30 AM The Man Making Bill Gates Richer
Sept. 20 2014 7:27 AM How Do Plants Grow Aboard the International Space Station?
  Double X
The XX Factor
Sept. 19 2014 4:58 PM Steubenville Gets the Lifetime Treatment (And a Cheerleader Erupts Into Flames)
  Slate Plus
Slate Picks
Sept. 19 2014 12:00 PM What Happened at Slate This Week? The Slatest editor tells us to read well-informed skepticism, media criticism, and more.
Brow Beat
Sept. 20 2014 3:21 PM “The More You Know (About Black People)” Uses Very Funny PSAs to Condemn Black Stereotypes
Future Tense
Sept. 19 2014 6:31 PM The One Big Problem With the Enormous New iPhone
  Health & Science
Bad Astronomy
Sept. 20 2014 7:00 AM The Shaggy Sun
Sports Nut
Sept. 18 2014 11:42 AM Grandmaster Clash One of the most amazing feats in chess history just happened, and no one noticed.