Wes Anderson’s New Font Is ...

Slate’s design blog.
Oct. 14 2013 5:06 PM

Wes Anderson’s New Font Is ...

The new poster for Wes Anderson’s much-anticipated follow-up to Moonrise Kingdom hit the Web today, and it’s predictably dollhouse-y and gorgeous, resembling the old-fashioned one-sheet for Moonrise Kingdom.

Grand_Budapest_hotel_poster

But one thing above all will stand out to longtime Wes fans: the typeface. Anderson has used Futura for most of his features since 1996’s Bottle Rocket, with the typeface even earning a coveted spot on the Wes Anderson bingo board. But recently he has mixed up his font game a bit, opting instead for a custom typeface, designed by Jessica Hische, for Moonrise Kingdom. What did he go with for his next picture, The Grand Budapest Hotel?

Archer. Christopher King, a friend and art director for the publisher Melville House, identified it for me, and a publicist from Fox Searchlight confirmed his ID. This side-by-side analysis, whipped up by Slate designer Natalie Matthews-Ramo, also makes it pretty clear:

131014_BB_archerbold
Advertisement

Designer Jesse Ragan, who worked on the typeface for Hoefler & Frere-Jones, told me that there seem to be “no modifications.” Expect an uptick in designers using Archer in the near future. If Anderson uses it enough, I’ll have to update the bingo board.

TODAY IN SLATE

Frame Game

Hard Knocks

I was hit by a teacher in an East Texas public school. It taught me nothing.

Republicans Like Scott Walker Are Building Campaigns Around Problems That Don’t Exist

How Can We Investigate Potential Dangers of Fracking Without Being Alarmist?

Hidden Messages in Corporate Logos

If You’re Outraged by the NFL, Follow This Satirical Blowhard on Twitter

Sports Nut

Giving Up on Goodell

How the NFL lost the trust of its most loyal reporters.

Chief Justice John Roberts Says $1,000 Can’t Buy Influence in Congress. Looks Like He’s Wrong.

My Year as an Abortion Doula       

  News & Politics
The World
Sept. 16 2014 11:56 AM Iran and the U.S. Are Allies Against ISIS but Aren’t Ready to Admit It Yet
  Business
Business Insider
Sept. 16 2014 10:17 AM How Jack Ma Founded Alibaba
  Life
Atlas Obscura
Sept. 16 2014 8:00 AM The Wall Street Bombing: Low-Tech Terrorism in Prohibition-era New York
  Double X
The XX Factor
Sept. 15 2014 3:31 PM My Year As an Abortion Doula
  Slate Plus
Tv Club
Sept. 15 2014 11:38 AM The Slate Doctor Who Podcast: Episode 4  A spoiler-filled discussion of "Listen."
  Arts
Television
Sept. 16 2014 12:05 PM Slim Pickings at the Network TV Bazaar Three talented actresses in three terrible shows.
  Technology
Future Tense
Sept. 16 2014 12:01 PM More Than 3 Million Told the FCC What They Think About Net Neutrality. Why Hasn't Obama?
  Health & Science
Bad Astronomy
Sept. 16 2014 7:30 AM A Galaxy of Tatooines
  Sports
Sports Nut
Sept. 15 2014 9:05 PM Giving Up on Goodell How the NFL lost the trust of its most loyal reporters.