Bill Simmons' Internet Tendency Is Going to Be Super-Humble

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April 28 2011 6:03 PM

Bill Simmons' Internet Tendency Is Going to Be Super-Humble

ESPN finally


for the quality-sportswriting project that columnist/impresario Bill Simmons has been

: it is "

." God bless anyone who goes on an aggressive editor-and-writer hiring spree, and good luck to all involved, but really. "Grantland." As in

What, was taken? (Yes, apparently, by

, of High Prairie, Alberta.) In other news, Simmons' podcasts will henceforth be known as "

" and his football gambling-picks columns will be retitled "


Who is Simmons trying to win over with this? This is an actual mystery. Are the romantics who still worship Rice as the founder-saint of modern Quality Sportswriting going to appreciate the tribute, coming from a guy who carved out a niche writing about Teen Wolf and porn stars? Is the wised-up generation that sees Rice as a

, a huckster with a purple ribbon in his typewriter, supposed to be impressed?

Outlined against a yellow-white June sky, the Three Consulting Editors rode again. In dramatic lore they are glibness, naivete, and ironic lowbrowism. Their real names are: Gladwell, Eggers, and Klosterman...

Tom Scocca is the managing editor of Deadspin and the author of Beijing Welcomes You: Unveiling the Capital City of the Future.

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