Glenn Beck Is the Huffington Post: Journalistic Professionalism and the Ideology of No Ideology

Glenn Beck Is the Huffington Post: Journalistic Professionalism and the Ideology of No Ideology

Glenn Beck Is the Huffington Post: Journalistic Professionalism and the Ideology of No Ideology

A blog about politics, sports, media, stuff
Jan. 6 2011 2:21 PM

Glenn Beck Is the Huffington Post: Journalistic Professionalism and the Ideology of No Ideology

Jim Romenesko, with his usual icy deadpan acumen,

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from the

that Betsy Morgan, the former CEO of the Huffington Post, will be in charge of Glenn Beck's Web site:


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"I am a very apolitical person," says Morgan, who is a member of Poynter's National Advisory Board. "I’m a business person, who is absolutely fascinated by brands."

The switch from HuffPo to Glenn Beck isn't that impressive, in itself: a

is a

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. But the

in the Poynter Institute's self-appointed Bureau of Journalistic Standards and Practices—that's what makes the story delightful.

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Morgan does not believe in politics; she believes in business. Business has

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. Business is without ideology. She is interested in—"absolutely fascinated by"—brands. What is a brand? It is a concept, or a reductive caricature of a concept, that is meant to construct and restrict the ways that people are able to talk about buying and selling things. Those things being bought and sold include

;

and

.



None of this is the least bit political, according a member of the board of

"dedicated to teaching and inspiring journalists and media leaders," which "stands for a journalism that informs citizens and enlightens public discourse." Sure, you could say that branding is essentially the opposite of enlightening the discourse; then again, you could say that a journalist's job is to report on the world as it is.