Jim Romenesko, with his usual icy deadpan acumen,
that Betsy Morgan, the former CEO of the Huffington Post, will be in charge of Glenn Beck's Web site:
"I am a very apolitical person," says Morgan, who is a member of Poynter's National Advisory Board. "I’m a business person, who is absolutely fascinated by brands."
The switch from HuffPo to Glenn Beck isn't that impressive, in itself: a
. But the
in the Poynter Institute's self-appointed Bureau of Journalistic Standards and Practices—that's what makes the story delightful.
Morgan does not believe in politics; she believes in business. Business has
. Business is without ideology. She is interested in—"absolutely fascinated by"—brands. What is a brand? It is a concept, or a reductive caricature of a concept, that is meant to construct and restrict the ways that people are able to talk about buying and selling things. Those things being bought and sold include
None of this is the least bit political, according a member of the board of
"dedicated to teaching and inspiring journalists and media leaders," which "stands for a journalism that informs citizens and enlightens public discourse." Sure, you could say that branding is essentially the opposite of enlightening the discourse; then again, you could say that a journalist's job is to report on the world as it is.