Scocca

Assignment Memo: Audiences Sure Are Pushy!

To: Trends Desk

Re: Who’s got a third?

OK, there was that Steve Martin crowd

demanding a change in topic

in mid-discussion, right? And then there was the heckler at

Spider-Man: Turn Off the Dark

, who made it into the reviews by yelling “I feel like a guinea pig tonight” during one of the multiple technical delays in the troubled megabudget musical.

So it’s like a thing—Crowd [in] Control!—now. Like, Internet, instant gratification, Twitter, real-time feedback. People feeling empowered (entitled?) to demand change right away, and to get it. (Tea Parties?) (Or remember how

Snakes on a Plane

crowdsourced its own production? We Are All Snakes on a Plane Now!) (Hey, the Tea Party uses those

snake flags

!)

Anyway, that’s all the dropback analysis or whatever. We just need like one more current example. (Do Bill Simmons’

Twitter-chant campaigns

count? Or is that more like a flash-mob thing?) The New Heckling. Who can we get on it?